✨ “Still Iconic, Always Timeless”: Why Zeenat Aman Is the New Face of Tyaani Jewellery and the Internet Can’t Stop Talking
When it comes to true Bollywood royalty, few names shine as brightly as Zeenat Aman.
Now the legendary star is dazzling a whole new generation, because Zeenat Aman is the new face of Tyaani Jewellery in the brand’s buzz-worthy Forces of Tyaani campaign.
This partnership isn’t just a nostalgic throwback. It’s a powerful reminder that elegance, individuality, and bold style have no expiration date. From the moment Karan Johar’s luxury label dropped the announcement, fashion lovers and film fans alike have been captivated.
A Glittering Collaboration Years in the Making
Tyaani Jewellery—founded by filmmaker and style maven Karan Johar—has built its reputation around modern heirloom pieces crafted from uncut diamonds.
The brand’s latest masterstroke was revealing that Zeenat Aman is the new face of Tyaani Jewellery, a move that merges Old-World charisma with contemporary flair.
Johar called Aman’s onboarding the “showstopper moment” for the Forces of Tyaani campaign.
And he isn’t exaggerating: social media lit up within hours, proving that the combination of Karan Johar, Tyaani Jewellery, and a timeless icon is pure marketing magic.
Why Zeenat Aman and Tyaani Jewellery Are a Perfect Match
- Shared Legacy of Glamour
Both the actress and the label redefine Indian luxury—Aman with her trailblazing roles in the ’70s and Tyaani with its hand-crafted uncut diamond artistry. - Celebration of Individuality
The Forces of Tyaani campaign invites women to embrace their own rhythm and spirit, echoing Aman’s fearless career choices. - Timeless Appeal
In the campaign film, Aman famously declares she is not just a “yesteryear’s icon,” insisting, “I am the Zeenat Aman.”
That sentiment perfectly complements the eternal sparkle of the Tyaani Jewellery uncut diamond collection.
Inside the Forces of Tyaani Campaign
The Forces of Tyaani campaign is more than a photoshoot; it’s a movement.
Past faces have included Shefali Shah, Rasika Dugal, Tillotama Shome, Jim Sarbh, and Kusha Kapila.
But bringing in Aman elevates it to another level—cementing why Zeenat Aman is the new face of Tyaani Jewellery was the smartest branding decision yet.
Spotlight on the Tyaani Jewellery Uncut Diamond Collection
Uncut diamonds—also called polki—are the heart of Tyaani’s design language.
Each piece balances regal tradition with modern minimalism.
From chandelier earrings to statement chokers, the Tyaani Jewellery uncut diamond collection perfectly frames Aman’s effortless grace in every promotional image.
Karan Johar’s Vision
Few celebrities understand the interplay of cinema and couture like Karan Johar Tyaani Jewellery founder himself.
Johar describes Aman as a “dream muse,” underscoring that her confidence and sophistication embody the very essence of Tyaani.
Zeenat Aman: Still a Style Disruptor
Decades after her breakout roles, Aman continues to prove that age is irrelevant when it comes to glamour.
By choosing her, Tyaani Jewellery affirms a message of inclusivity and empowerment.
It’s no wonder fans can’t stop repeating the headline: Zeenat Aman is the new face of Tyaani Jewellery.
People Also Ask (FAQs)
Q1: Who is the brand ambassador of Tyaani Jewellery?
Ans: Bollywood legend Zeenat Aman is the new face of Tyaani Jewellery, making her the official brand ambassador.
Q2: What is the Forces of Tyaani campaign?
Ans: Forces of Tyaani is Tyaani Jewellery’s celebration of individuality and empowerment, featuring inspiring personalities like Zeenat Aman.
Q3: What makes the Tyaani Jewellery uncut diamond collection special?
Ans: Each piece uses traditional polki diamonds in contemporary designs, blending heritage with modern elegance.
Q4: Who founded Tyaani Jewellery?
Ans: The brand was founded by celebrated filmmaker and style icon Karan Johar.
Q5: Why was Zeenat Aman chosen as brand ambassador?
Ans: Her timeless appeal and trailblazing spirit perfectly align with Tyaani’s philosophy of iconic yet modern luxury.
Q6: What is Tyaani Jewellery?
Ans: Jewellery is a luxury jewellery brand founded by Karan Johar, known for its uncut diamond collections and innovative jewellery designs. The brand celebrates individuality, inclusivity, and empowerment through its campaigns.
Q7: Who is Zeenat Aman?
Ans: Zeenat Aman is a legendary Indian actress who has been a style icon for generations. She has been part of many iconic films and has recently gained popularity with Gen Z audiences through her candid anecdotes and nostalgic throwbacks on social media.
Q8: What is the Forces of Tyaani campaign?
Ans: The Forces of Tyaani campaign is an initiative by Tyaani Jewellery that celebrates individuality, inclusivity, and empowerment. The campaign features various icons, including Zeenat Aman, Shefali Shah, Kalki Koechlin, and Kusha Kapila, showcasing the brand’s uncut diamond jewellery.
Q9: What makes Tyaani Jewellery uncut diamond jewellery unique?
Ans: Tyaani Jewellery uncut diamond jewellery features a traditional 18th-century technique re-engineered for modern designs. The stones are set without wax, allowing light to pass through and enhance their natural lustre, creating a blend of traditional craftsmanship and contemporary vision.
Q10: Where can I find Tyaani Jewellery stores?
Ans: Jewellery has stores in eight cities across India, including Delhi, Mumbai, Bangalore, Hyderabad, Pune, Lucknow, Chandigarh, and Ahmedabad. You can also shop online on their website.
Final Thought
The announcement that Zeenat Aman is the new face of Tyaani Jewellery isn’t just a fashion headline—it’s a cultural moment.
Through the Forces of Tyaani campaign, Tyaani reminds us that true glamour defies trends and time.
With the Tyaani Jewellery uncut diamond collection sparkling beside a legend who remains forever contemporary, the message is clear: style like this never fades.
Read also:-
- Sara Arjun Biography
- Diva Flawless Biography, Age, Salary, Boyfriend and More
- Technical Yogi Biography, Income, Age, Wife, Family & More
- Brahmanandam Net Worth 2025, Family, Biography, Wife & Son
- Kauwa Biryani Actor Name: All About Vijay Raaz, His Wiki, Wife, Family & More
- Rajpal Yadav Net Worth 2025, पत्नी, उम्र, बेटे-बेटी
Do you have anything to add to the Zeenat Aman is the new face of Tyaani Jewellery Tell us your valuable feedback in the comment section below.